Kent Fire and Rescue Service
Evaluation of Safe & Well Visits 2019/20

Kent Fire & Rescue Service

April 2020

Lyndsey Mahmood, PhD, CPsychol

Su Morris, PGCE, MA, BSc

Richard Stanford-Beale, MA, BSc (Hons)

Customer Experience & Behaviour Change Team

Acknowledgements

The authors would like to thank the customers who agreed to offer feedback on their Safe and Well visits, as well as the S&W Officers and station staff who took the time to support the evaluation. A special note of thanks to Yvonne McGhie, Customer Experience Officer, for her perseverance in conducting and recording the interviews.

Author Biographies

Lynsey Mahmood

Lynsey is a behavioural science researcher with interests in behaviour change and social 
psychology. She joined KFRS in 2019 as the Senior Researcher in the Customer Experience 
and Behaviour Change team. Her role is to support and implement research and intervention 
evaluation on customer safety behaviour change initiatives. Lynsey is a chartered 
psychologist and also works part-time as a Lecturer at City, University of London.

Su Morris

Su is a researcher in the field of developmental psychology, with a particular interest in understanding associations between general cognitive abilities and learning. She was a Researcher in the KFRS Customer Experience and Behaviour Change team between 2019 and 2020, where she evaluated the effectiveness of customer safety and behaviour change activities. She is currently a Research Fellow at the University of Surrey. 

Richard Stanford-Beale

Richard leads the Customer Experience and Behaviour Change team at Kent Fire & Rescue Service. He has worked for KFRS since 2007 in various project and management roles. Richard led a review of community safety in 2015/16 which introduced a stronger focus on behaviour change. Safe & Well visits have been a particular interest since he 
evaluated home visits for his MA in 2010. More recently, in 2020 he has supported the development of NFCC guidance for person-centred home fire safety visits.