OASIS Framework
Review and refresh the approach after each phase of the project. Feedback to optimise the implementation.
Objectives
Keep them SMART:
- Specific
- Measurable
- Attainable
- Relevant
- Time bound
Audience insight
- How do you connect with them?
- Who/Where are they?
- What are they saying?
- What do you want them to do?
Strategy/Idea
- Best pathways?
- Main messages?
- Previous strategies and improvements?
- Creating new messages
Implementation
- What are your tools?
- What tactics?
- Clear plan/resources
- Timescales
- Partners/Influencers
Scoring/Evaluation
- Focus on outcomes
- Measure and adjust
- Objectives met? Why? Why not?
- Results - good or bad? Improve/Do more
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